PrimeRates is revolutionizing lending for borrowers and lenders by integrating lead sourcing at the underwriting level. For consumers, that means personalized, real-time offers with a higher likelihood of approval. For lenders, it means improved pull through, pricing and positive select along, as well as robust analytical and testing capabilities. Our platform, coupled with our expert, independent and objective personal finance content and education and sophisticated marketing will redefine lead sourcing. read more